SEAN BARRON & JAMIE MAZUR

SEAN BARRON & JAMIE MAZUR

TAILORED TO PERFECTION

Sean Barron and Jamie Mazur, the founders of Re/Done denim, recall the quest to develop their jeans’ perfect fit.

The atmosphere inside Re/Done’s Los Angeles headquarters, all photographs courtesy of Re/Done

SEAN BARRON: I’ve always loved vintage.

JAMIE MAZUR: And I’ve always been a passionate collector of anything old. When I started to notice that all my cool girlfriends were buying vintage Levi’s and tailoring them [to fit], I asked you, the former owner of Joie who has worked in the fashion industry his whole life, if we could scale that concept.

SB: A great company, from my perspective, is one whose products are rare, exclusive, and tell a story. Our idea had all three of these aspects packaged in a perfect bundle, so it made sense to try to create a [collection] of the modern girl’s dream jeans.

JM: I hate most women’s denim. It’s all the same fabric and fit, the only difference is the branding — with the exception of vintage Levi’s.

SB: [That brand] invented jeans here in the United States, and celebrating that heritage was important. We considered four styles of Levi’s to work with, but ultimately knew that we had to use the 501. It’s the most iconic, and based on how the pant is constructed, can [easily be redesigned] into multiple styles. We started with two: straight skinny and relaxed skinny.

JM: But it took nine months to figure out how to make the fit of our jeans consistent.

SB: It was miserable —

JM: Painful —

SB: Time-consuming —

JM: But we couldn’t move forward with the company until we perfected the products.

SB: Your one job was to wash and dry the jeans before the model fittings. Twice in a row, you came with wet samples —

JM: They were damp!

SB: No, they were soaking wet. You forgot to hit the start button on the dryer.

JM: I’ll never hear the end of that. But other than washing them as you would other laundry, we learned we don’t have to do much else to the jeans we redesign beyond cutting and sewing.

SB: We launched Re/Done with the straight skinny style at midnight on July 28, 2014. When we woke up later that morning, our entire stock was completely sold out. People from all over the world — like the head buyer at Browns, in London — bought them. There were 2,000 names on the waiting list.

JM: At that point, we knew it would take two months to make more stock. So the worst part was not having a way to produce new jeans fast enough!

— as told to The Thick

Did you see? What Goes Around Comes Around co-founder Seth Weisser shares his favorite vintage tees, designer Clare Vivier remembers opening her Los Angeles flagship store.