Hairstylist Sarah Potempa remembers the moment she found commerce through art.
“Growing up, all I wanted was to make art with hair.
I loved practicing on my sisters, dressing them up as Marilyn Monroe, and using all the lamps in our house to set up photo shoots. As an undergraduate at New York University, I worked at a salon in Soho, and then went on to assist hairstylists like Danilo, Recine, and Ward.
I was really into fashion, but because of my personality and energy — I’m from the Midwest — my then agent saw my potential to be a great celebrity hairstylist.
It was a difficult transition because I was so set on being an artist, but I started working with cool celebrities, like Cyndi Lauper, and ended up getting a contract with Procter & Gamble.
I always wanted to do something business-related with hair, and while consulting with beauty editors for P&G, it clicked:
What I loved even more than working with a celebrity for a red carpet event was telling real women how to recreate those looks.
After explaining how to get beachy waves to an editor for the thousandth time, I sketched out the idea for the Beachwaver — the automatically rotating curling iron that has totally changed my life.
— as told to The Thick