GERARD MAIONE

GERARD MAIONE

“I had a mentor who was a teenager at the tail end of the English rock ‘n’ roll movement in the late ‘60s and ‘70s; he wasn’t a musician, but an avid follower.

He had the most incredible style — he always wore scarves — and a lot of my personal pieces are his hand-me-downs.

These are Art Deco styles from the 1930s; they’re more than 80 years old, which is why they’re so rare. People will ask me, ‘Where can I get those?’ There are replicas, but you won’t find these shopping around or on eBay.

Truthfully, I haven’t seen them anywhere else.”

“The bulk of my collection came from a woman in Toronto who is long out of business; my mentor [turned me on to] her.

When I went to her store, there were about 150 scarves, and I wound up buying between 40 and 50 of them.”

“I still wear my scarves often, depending on the statement I want to make. But I’ve definitely toned it down over the years.

Nowadays, I’ll wear one with a ‘60s-era, English blazer, my JOHN LENNON MIND GAMES tee, a pair of vintage jeans, and ostrich ‘Beatle’ boots.”

“Each scarf appears to be cut by hand, one at a time. Some have actually become museum-quality pieces because of their iconic presence in early rock ‘n’ roll fashion.”

“[There was a time when] you’d only see the scarves in England; that’s where they all were made.

I stopped going there regularly five or six years ago, when the exchange rate got out of control. Inventories were drying up and it became difficult to buy pieces for resale.”

“People would throw it back by wearing styles from the 1930s in the ‘60s and 70’s — scarves like this were worn by all the great musicians of that era.

THE BEATLES and THE ROLLING STONES are good examples. KEITH RICHARDS, RONNIE WOODS, ERIC CLAPTON — they all had them!”

“I’d say a scarf like this would go for $350, or something like that.
But I don’t want to sell them. They’re too special, and honestly, I want more!”

CREDITS

Photography byMolly Hodson

As told toAnthony Rotunno

Gerard Maione is a co-founder, with Seth Weisser, of What Goes Around Comes Around, a luxury vintage store in New York City.

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