ERIC BUTERBAUGH

ERIC BUTERBAUGH

“To create perfumes has been a dream of mine since I was a little kid living in Oklahoma.

For the past 18 years, my flower shop at the Four Seasons Los Angeles has done arrangements for almost every fashion house — Chanel, Dior, Ferragamo, all of them — and in June [2015] I opened Eric Buterbaugh Florals [as an expansion of that]. It has an art gallery and a full garden in addition to this perfumery.

I wanted the space to feel feminine, but not overly so that it would be too scary for a guy to visit.

I envisioned the boutique as somewhere my friends could simply come and hang out.
CINDY CRAWFORD, DONNA KARAN, and BRIAN ATWOOD already have had parties here.

There’s always something going on.”

“Ten fragrances comprise what we call our couture line, which is only sold by the boutique. We launched with these seven, which are inspired by some of my favorite flowers: hyacinth, lilac, tuberose, rose, jasmine, lavender, and violet.”

“My flower shop is three minutes away, so the arrangements change constantly — probably four days a week. The first time I ever did flowers for a party was as a favor for a friend.

Afterward, all these women asked her for my number, which she gave to them as a joke to take the piss out of me.

A few kept calling, so I started to do more events. I worked out of my garage for a couple of months, then moved to a studio, and it wasn’t long after when the FOUR SEASONS came calling.”

“The photographer HELMUT NEWTON was a great friend. He and his wife June used to spend winters at the CHATEAU MARMONT [in Los Angeles], where he would photograph my arrangements.

Each year, they’d return with a new signed print for me.”

“We offered four candles upon opening, and recently released four more for the holiday season.

They all burn slowly and smell differently than our other scents. Personal and room fragrances should not be one in the same.”

“BRIAN ATWOOD gave me the brass sculpture puzzle. It’s circa the ‘50s, and came with a wonderful book that shows how it fits together.

Our products are unisex, so I felt it appropriate to have a male torso in the perfumery.”

“I was hysterical when it came to choosing packaging.

We ended up doing shopping bags and ribbons in pink, for the girls, and brown, for the boys. Everything here is about the details.”

“I hate traditional atomizers, so the taxidermied roosters serve as room fresheners. My fragrances are delicate enough that they won’t damage their feathers. The birds are wearing real jewelry, like little crowns, strands of pearls, and cock rings. Anyone who knows me knows I have a naughty sense of humor.”

CREDITS

Photography byBramble Trionfo

As told toAnthony Rotunno

Eric Buterbaugh is a florist based in Los Angeles.

Did you see? Inside the colorful New York City flower shop of Miho Kosuda, flip through photographer Helmut Newton’s eponymous magazines at The Metropolitan Museum of Art’s Costume Institute Library.