THE GREAT INHALE
Arquiste perfumes founder Carlos Huber on the smell he’ll never forget.
“Fewer things get me more excited than fragrances, but I never thought one would change my life.
I’ve always loved history, and incorporate that passion into my perfumes, which are designed to recreate the olfactory experience of moments in time.
When I created Arquiste’s Flor y Canto, I based it on Mexican flowers like tuberose, gardenia, and magnolia — plants once harvested by the Aztecs, who believed they represented the gods.
Smelling that fragrance for the first time was the most important thing I’ve ever done for my brand.
It was like opening a door to Mexico: the scent evoked a connection to my parents’ home, in Mexico City, which I always buy tuberose for when I visit. I called my mom to share the news and we both started crying. I was totally lost in the moment.
Finally, I understood the emotional power of perfume.
— as told to The Thick